New YouTube guidelines for regulating controversial content

YouTube has learned its lessons. After facing a tonne of flak from the major brands for displaying controversial content, the Google-owned company has released new guidelines for content creators.

In a bid to keep advertisers happy and allow content creators to make money, YouTube is giving greater control to advertisers over where their ads appear and expanding the restrictions for vloggers over videos to earn advertising revenue.

“We’ve heard loud and clear from the creator community and from advertisers that YouTube needs to broaden our advertiser-friendly guidelines around a few additional types of content,” Ariel Bardin, VP of product management at YouTube, wrote in a blog post.

Despite the new guideline, many videos that fall under the above descriptions will still be allowed on YouTube — it’s just that they just won’t be allowed to receive advertising revenues.

“We hope this additional information will provide you with more insight into the types of content that brands have told us they don’t want to advertise against and help you to make more informed content decisions. We know our systems aren’t perfect, and we’re also working to further improve your ability to appeal impacted videos,” Bardin further added.

The company is also launching a new course in its Creator Academy to provide additional detail around making content appealing to a broad range of advertisers.

So if you want to work for free, you can go ahead and continue what you’ve been doing. Or else follow YouTube’s new guideline to earn money.