Nutanix Announces Revamped Elevate Partner Program

Nutanix, a technology firm, has recently made a significant announcement. They have introduced a revamped version of their Elevate Partner Program, which now offers an improved incentive structure and channel-led selling motions. This initiative aims to provide Nutanix partners with greater autonomy throughout the sales cycle, enabling them to expand their businesses, enhance their skills, and maximize their earnings. It is truly inspiring to witness companies empowering their partners in such a manner, fostering a more collaborative and mutually beneficial relationship.

“With technology continuing to advance at an extraordinary pace, organizations across every sector are eager to harness the power of digital transformation, data-driven insights, AI, and the cloud,” said Harsh Vaishnav, Head – Of channels at Nutanix India and SAARC. “To support our valued partner ecosystem in meeting this moment, our commitment goes beyond just words. We remain laser-focused on placing partners into the driver’s seat of the sales cycle, allowing them to achieve tremendous business growth and satisfied users.”

Enhanced Incentives Framework to Earn More

Nutanix introduced enhancements to the Elevate Partner Program’s incentives and Performance+ Deal Registration Program for FY24. The updated incentive structure includes:

Larger Payout for New Business Individual Incentive: Now partner sellers and sales engineers (SEs) can earn a 2% incentive, up to $7,500 per deal, for identifying, registering, and winning new business with Nutanix. This incentive program complements their New Business Rebate for partner reseller organizations, maintaining its lucrative structure from FY23.

Increased Discount Advantage for Deal Registration: FY24 brings an enhanced discount advantage to partners who register deals and quote Nutanix simplified product portfolio SKUs (PnP 2.0), as you’ll now see over a 40% greater discount advantage versus non-registered discounting. Registering deals not only provides you with deal protection but can drive even greater profitability for each deal.

Performance Bonuses: As per the Nutanix partner program, Top-performing partners will have the opportunity to earn even more through the Outperformance Rebate program.

Channel-Led Selling Motion Brings Empowerment for Full Lifecycle Ownership

Channel-led selling provides Nutanix partners with deal control throughout the sales cycle for customers and prospects in select accounts, placing partners into the driver’s seat of the sales cycle. Specific updates include:

A lucrative channel-led selling rebate incentive in the FY24 Elevate Partner Program was built to make partner success even more profitable as partners win new deals with these select accounts.

Dedicated Channel-Led sales resource centers across the world, purpose-built to support partners on deals with select accounts when needed in any facet of the sales cycle.
Robust new enablement pathways launching mid-October in the updated Nutanix University platform to ensure partners have the sales, technical, and services capabilities needed to be successful around hybrid multi-cloud solutions.

Additionally, helping partners deliver customer success throughout the lifecycle is paramount to achieving business growth. To support this Nutanix is taking proactive steps to empower partners with increased visibility into Annual Team Renewals (ATR) data. By offering partners a comprehensive view of renewal data, Nutanix will enable partners to proactively address issues, to ensure their customers are not only satisfied but also thriving.

Getting Customers to Hybrid Multicloud Faster

With the Nutanix Cloud Clusters (NC2) solution, partners can fulfill the promise of a hybrid approach without the need for costly retooling or extensive modifications. From this moment onwards, Nutanix offers the capability to utilize cloud marketplaces as a fresh avenue for market outreach, complete with integrations into both the Microsoft Azure and AWS marketplaces. Importantly, partners enjoy the same discount benefits as they would through conventional transaction channels. Partners can now streamline transactions and shorten sales cycles for their customers by leveraging programs like the AWS Channel-Partner-Private Offer (CPPO) and Azure Multiparty Private Offers (MPO) wherever applicable.