Rashi Peripherals Aspires to become a “One-Stop-Shop” for all IT Requirements

Rashi Peripherals is a 29-year-old IT distribution company. While retaining to be amongst the top five distributors in India with 9000+ dealers, retailers and customers in more than 750 towns and cities.

Rashi Peripherals with various vendors such as ADATA, AMD, APC, Apple, Asus, ECS, Fitbit, Google, HP, Intel, Logitech, Lenovo and so on.

Further to understand its partner profile and future plans, we had the conversation with Rajesh Goenka, Vice President, Sales and Marketing of Rashi Peripherals.

Previous Financial Year Status

The previous financial year was pretty good for Rashi Peripherals, as it recorded a decent growth in all the brands. They strengthened their footprints in the emerging tier 3 and tier 4 cities through their dedicated partner engagement programs. The Rashi peripherals team also won several accolades from leading media publication and brands for giving an outstanding performance in business.

Product Profiles of Rashi Peripherals

Rashi Peripherals has the most diverse and comprehensive product portfolio in the industry. “We have five major product portfolios namely Component, Peripherals, Personal Computing, Enterprise and Mobile/Smartphones”.

They work with the leading global brands including ADATA, AMD, APC, Apple, Asus, ECS, Fitbit, Google, HP, Intel, Logitech, Lenovo, Micron, Nvidia, Plantronics, SanDisk, and Toshiba. Recently, they brought TP-Link on board.

Highest Selling Product in Hardware and Software

“All the products did well during the previous financial year and growing at a consistent growth rate”.

GTM Strategy

“We will continue to expand our reach and channel base by penetrating into the emerging tier 3 and tier 4 cities/towns. At the same time, we will focus on expanding our existing solutions portfolio by adding new brands and strengthen our newly formed Enterprise vertical”.

Rajesh Goenka also said that they are developing “Lifestyle Channel” within the existing partner base for their peripherals and accessories brands. They will continue to reach out to new partners through their flagship events “Touching Everyone’s Life (TEL)” and “Partner Connect”.

Partner Profile: Sub-distributor/Regional Distributor/LFR

Rashi Peripherals has the most robust channel ecosystem in the country. They currently have 9000+ channel partners including retailers/resellers, System integrators, Stockiest, Sub-distributors and Regional Distributors.

To add on, they are developing a new channel for Lifestyle Tech. Through their extensive network of 50 branches and 50 service centres spread across 750 locations ensures efficient support to their partners throughout the business cycle.

Future Plans

Rashi Peripheral Future Plans is to become a “One-stop Shop” for all the IT requirements of Indian end users.

“We will continue to focus on growing strong in both top line and bottom line by adding new product lines and venturing into new verticals. We intend to step into the Cloud Computing and Artificial Intelligence and currently we are engaged in accumulating the resources and manpower strength to build this new field within our existing offerings”.