Rashi Peripherals takes over Zeta Technologies' agency operations

Mumbai-based national distributors Rashi Peripherals has merged Mumbai-based
national distributor Zeta Technologies' agency operations. A memorandum of
understanding to this effect was signed between the two companies, where in
Rashi gets the distribution right for the product currently being distributed by
Zeta. The brands include: Plextor, Altec Lansing, Edifier and Asus.

Rashi will manage the product stocks, marketing and pending warranty of Zeta
Technologies. The sales responsibility and commercial ownership will go to the
respective accounts.

According to company officials, Rashi with its extensive reach, strong
marketing skills and ideal service setup, and Zeta with its focused and niche
market approach, will bring better business opportunities to channels. "Rashi
has been looking for a good speaker brand to strengthen its product portfolio.
Altec Lancing with its reputation fits perfectly into our portfolio," said
Suresh Pansari, MD, Rashi Peripherals, elaborating on the agreement.

Commenting on the development, Rajiv Shah, Director, Zeta Technologies, said,
"Business will run as usual, and infact will improve with the strength and
experience of Rashi Peripherals." Zeta Technologies, which used to be a
leading distributor for many products in the past, was going a little slow with
its distribution business lately with only four brands at its disposal.

The company, which has 14 branch offices across India, however, was more
focused on its latest venture called Asia Powercom Company (APCL). APCL is a
joint venture between Zeta Technologies and Taiwan-based UPS and inverter
manufacturer Powercom. It is learnt that Zeta will continue to use

its infrastructure, manpower and branch offices for APCL's activities.

The new set up will give Rashi three more brands to sell in addition to its
existing line up of Asus, AMD, Compex, IBM, Logitech, Microtek, Netgear, Ozaki,
Pixelview, Sony and XFX. "It is a win-win situation for both distributors
and also for channels as both would focus on their niche market segments without
any conflict," added Suresh.

Rashi, with an agency revenue of Rs 164 crore and 33 branches, is the 10th
largest national distributors in the country according to the DQCI Silver Club
listing. This acquisition will surely place them at a much higher level in terms
of revenue and product line.

NELSON JOHNY