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Catalysing New India’s Techade, Digital India Week 2022 exhibition was a prime platform for RDP from Hyderabad, a ten year old start up enterprise to showcase its most affordable range of products The expo was inaugurated by Prime Minister Narendra Modi recently at Gandhinagar, Gujarat early this week.
Rajesh Mallampalli, VP, Sales RDP, the Hyderabad based company said, “Our vision was to provide affordable quality computing devices to people. There was no competition here as affordability was the priority. That is how RDP could come out with a laptop at the unbelievable price tag of Rs 20,000.”
Visiting their Pavilion, Rajeev Chandrshekhar, Miniter of State for Skill Development and Entrepreneurship showed interest in the RDP laptop, having a closer look and feel, was impressed with its display. He also viewed the latest lineup of all in one devices that the company has sold in good numbers to the government.
The company was founded in 2012 by a young entrepreneur Vikram Redlapalli with a dream of making low-cost computing a reality. It during this short span has one million users, 3500 partners, 35,000 clients and more than 250 active retailers for its range of products that includes desktops, laptops, tablets, thin clients both for personal and business use.
Even before the pandemic, when everything went online, The company dreamed of making computers at a price within the reach of every household in the country. The Make in India initiative of the Government of India only encouraged the company in our mission, Mallampalli conveyed.
The company has begun to cater to the consumer segment and is keen to reach out to people in as many cities as possible. It has entered into a pact with Taiwanese distribution firm WPI Group which has a presence in 18 cities in the country. Personal computer penetration in India is low at 9% as against over 60% in the US and China. In India, the company has an agreement with Iris Global as their national distributor business for their AIO products.
The demand has grown exponentially and the company is confident of overcoming supply chain disruptions and fulfilling the people's expectations, he said.
RDP was awarded a prize by the Government of India, Ministry of Electronics and Information Technology (MeitY) for introducing easy-on-pocket computing devices without compromising quality.