SAS Assigns Tech Data as Regional Distribution Partner

SAS has forged a global partnership with TD SYNNEX, appointing Tech Data, a TD SYNNEX subsidiary, as the regional distribution partner for SAS solution providers in the Asia Pacific and Japan region. Encompassing Singapore, Malaysia, Thailand, Australia, New Zealand, Indonesia, Vietnam, Japan, South Korea, India, and the Philippines, this collaboration aims to streamline SAS distribution in the specified regions through Tech Data's extensive network and expertise, fostering a more efficient and widespread delivery of SAS solutions to businesses across diverse markets.

The latest agreement enables resellers of SAS solutions to enjoy an enriched experience via Tech Data, providing them with access to added expertise, dedicated regional presences, and an extended reach into untapped markets. This distribution model empowers partners to concentrate on expanding their enterprises with SAS while enhancing customer experiences. The collaboration between SAS and Tech Data aims to streamline the distribution process, fostering a more robust ecosystem for SAS solution providers and facilitating the growth of businesses in tandem with optimized customer satisfaction.

“Embracing distribution and elevating our partnerships through indirect channels is an important part of our growth strategy,” said John Carey, Vice President of Global Channels at SAS. “Our new agreement with Tech Data will help us improve scalability, reach untapped markets, and deliver results for our customers alongside our valued SAS partners.”

Tech Data persists in substantial investments in high-growth technologies such as data, AI, and IoT, aiming to afford partners access to expertise, consolidated solutions, and business enablement for generating data-driven outcomes. SAS' extensive partner ecosystem, industry-specific offerings, and ongoing innovation align seamlessly with Tech Data's extensive reach and scale, particularly within the financial services and government sectors.

Additionally, Tech Data provides 14 pre-bundled solutions, facilitating partners in achieving rapid deployment, heightened agility, and accelerated rates of digital transformation for their clientele. This strategic collaboration as a regional distribution partner not only enhances the capabilities of SAS solution providers but also reinforces Tech Data's commitment to empowering partners with cutting-edge technologies and comprehensive support for navigating the evolving landscape of data-driven solutions.

“Tech Data is dedicated to equipping our partners with resources that unleash the potential of the IT ecosystem and harness data to drive intelligence,” said Bennett Wong, Vice President of MDC (Modern Data Centre) & Analytics at Tech Data Asia Pacific and Japan. “We are delighted to support SAS’ growth through our global reach in the channel while empowering our partners to adopt their cutting-edge AI and analytics capabilities. This reflects our dedication to serving as the go-to destination for AI solutions within the technology business partner ecosystem.”