Sentinels of India - Endpoint Security Market

Leading vendors offering Endpoint Security solutions for consumers and enterprise 

As we all know, security is the degree of resistance to, or protection from any harm, whatsoever. Security broadly arrived upon applies to any vulnerable and valuable asset, such as a person, community, nation, or organization. Anti-malware software or for that matter, Antivirus (often abbreviated as AV), is computer software used to prevent, detect and remove malicious software.

Antivirus software was originally developed to detect and remove computer viruses, hence the name. However, with the proliferation of other kinds of malware, antivirus software started to provide protection from other computer threats. In particular, modern antivirus software can protect from: malicious browser helper objects (BHOs), browser hijackers, ransomware, keyloggers, backdoors, rootkits, trojan horses, worms, malicious LSPs, dialers, fraud tools, adware and spyware. Some products also include protection from other computer threats, such as infected and malicious URLs, spam, scam and phishing attacks, online identity (privacy), online banking attacks, social engineering techniques, advanced persistent threat (APT) and botnet DDoS attacks respectively.

The Digital landscape of India ranks among one of the top countries with the largest internet user base in the world. In a country with a high penetration of Smartphones, tablets and laptops, as well as computers, the need for internet security has become a need of the hour.  The exponential growth in the Smartphone segment and arising security concerns owing to emerging technologies like cloud and IoT has further fuelled the growth of the industry.

Taking a cue from the evolution of AV and End point security, it can be recalled here that it was started way back in the 50’s and since then it has been rapidly growing till now.

Even before internet connectivity was widespread, computer viruses were typically spread by infected floppy disks. Antivirus software came into use, but was updated relatively infrequently. During this time, virus checkers essentially had to check executable files and the boot sectors of floppy disks and hard disks. However, as internet usage became common, viruses began to spread online. Today, we are around many IoT’s on which every individual is dependent. Devices in the order of Laptop, Smartphone, followed by Smart watches and Tablets and many, which from their part have made our life a lot easier but even then, protection of these IoT’s from malware is a major question.

While the AV market is highly contested with presence of over 40 domestic and MNC vendors who have got a plethora of security offerings under their belt, only few AV vendors have proved themselves in the litmus test of the channel and end users.

Sophos, a security software and hardware company develops products for communication endpoint, encryption, network security, email security and mobile security as well as unified threat management. Sophos is focused on providing security software to the mid market and pragmatic enterprise from 100 to 5000 Seat organisations, however they still do protect home users.

Arriving upon the Sophos anti-virus and endpoint security product portfolio, both in the consumer and enterprise category, one gets to know that Sophos are primarily focused on underserved mid-market enterprises and SMBs, Sophos brought HOME to extend  offering for home users or consumers. Sophos has provided free tools to home users for a number of years, and the latest offering Sophos Home is a new tool designed specifically for today’s home. One can protect both Macs and PCs from one remote console.

For enterprise offerings, Sophos provides Sophos next-generation endpoint protection. Going beyond legacy AV and signature-based endpoint security, Sophos Next-Gen Endpoint brings an evolved capability to help businesses that want to replace traditional or legacy AV with easy-to-manage yet advanced endpoint protection. Sophos technology combines advanced signature-less technology and behavior-based analysis to deliver proactive and adaptive detection and mitigation against ransomware, rootkits, malicious apps, traffic and other zero-day threats. Businesses looking to take advantage of Synchronized Security can benefit from Sophos Endpoint’s capability to work in conjunction with the firewall to detect and automatically isolate suspicious or compromised devices. Automated incident response and threat removal can save substantial amount of time for security teams and this adds a unique strength for Sophos Endpoint. Sophos also provides several free tools including a mobile security app for Android and a security solution for iOS devices.

Focusing on Sophos GTM and Channel Strategies, Sunil Sharma, VP, Sale, India and SAARC, Sophos informs, “All free security tools for consumers and home editions of our software are available for direct download from our website. We are committed to provide simple, reliable security solutions to the mid-market and the channel that serves them”.

“Sophos is the most channels or partner-focused IT Security Company in the world. We employ a simple and effective 100% “Channel First” sales strategy that allows us to efficiently scale our customer base. Sophos offers a broad and powerful portfolio of network and endpoint security products allowing partners to deliver a “complete security” and a “synchronized security” solution to their customers,” he informed.

Sunil Sharma talking about the future roadmaps dilenated,  Sophos have comprehensive security portfolios in the industry, spanning Endpoint, mobile, server, encryption, UTM, next-generation firewall, email security, web security, and secure Wi-Fi. Sophos are outgrowing the market, executing well and gaining share in the market also and this way around they feel confident that Sophos will continue to do so. As per the company, Sophos are the only security vendor that’s a leader in UTM, endpoint and encryption security.

“We also have our own in-house R&D backbone, which is Sophos Labs, and the infrastructure is state of the art threat research with a team of veteran researchers. We maintain constant vigilance against evolving cyber-attacks and successfully thwart hundreds of thousands of attempts every day. We are succeeding at being a leading provider of both enduser security and network security. And we’re now leading a new wave of security innovation that we call synchronized security, and we have a strong roadmap afoot around this,” Sunil Sharma quipped.

Japan based antivirus company Trend Micro, develops innovative security solutions that makes the world safe for businesses and consumers to exchange digital information. As per the company statistics, Trend Micro have been leaders in the End Point Security space for at least 1.5 decade now.  Trend Micro is recognized as the market leader in server security, cloud security, and small business content security.

Trend Micro fits the security needs and priorities of customers and partners. Their solutions protect end users on any device, optimize security for the modern data center, and secure networks against breaches from targeted attacks. Their security is powered by Trend Micro Smart Protection Network global threat intelligence and is supported by over 1,200 security experts all around the world.

Within the end point security space, the GTM strategy and the product portfolio, Trend Micro has the market and their products lined up in 3 categories. One part is Consumer SOHO in which Trend Micro has a separate product called Maximum Security and Total Internet security. These security products come equipped with the latest feature which SOHO customers require like Anti malware, application control, Anti spyware. These features are typically designed for SOHO channel. Also, Trend Micro has a separate channel in India for SOHO product portfolio.

Talking about the SMB segment, Trend Micro has separate product for SMB for 10-250 machines called Worry free Business security. It has been designed for SMB segment which is easy to maintain and easy to install. Most of the SMB’s do not have dedicated IT teams or don’t have their own in house server, they can put the protection in Trend Micro cloud and can manage it from there.

Ranging from SMB market to Large Enterprise, Trend Micro has a product called Enterprise Security for Endpoints Suite and Smart Protection for Endpoint. These products basically fulfill the needs of the enterprise that are concerned about Multi-threat protection for mail and file servers as well as desktops, laptops, and other mobile devices.

Talking about their Channel strategy Nilesh Jain, Country Sales Director - Trend Micro (India & SAARC) stated, “We have dedicated distributor who only address that market. For SOHO segment we have NNR IT Solutions which is our National Distributors having 1000+ channel partners in the portfolio. For SMB Channel, we have around more than 2500+ channel partners across India. Also we have sales team across the India divided into 4 parts North, East, South and West. For our large enterprise segment, we have 60 channel partners who addressing our Tier 1 and Tier 2 market segment.”

Dileanating the focus area of Trend Micro and the roadmap for next 12 – 18 months, it has to be understood that Trend Micro has 3 different products. One is Customer Protection User Group which is all about the end point security and mobile security.  Second product that figures out in this list and which they have is Hybrid Cloud Security. Third is Custom Defense which has now become a network defense.

“In the roadmap we are coming out with the strong solutions which can protect most of the large enterprise customer against most sophisticated target attack globally. Most of our solutions including Customer Protection User Group, Hybrid Cloud Security and Network Custom Defense Solution do have tight integration which is a strong and unique proposition for us”, Nilesh  added to the same.

Operating in 200 countries and territories and having 37 offices in 32 countries, Kaspersky Lab's entry in the Indian market took place with the B2C Products. Kaspersky have seen a double digit YoY growth in the Consumer business. While the consumer business was becoming stronger, the company started focussing on the SMB segment and with the help of their dedicated team of partners. Kaspersky once again got double digit YoY growth in the SMB segment. While their Consumer and SMB business grows, Kaspersky have increased  focus on the Enterprise business by not only promoting  endpoint solutions but also focusing on non-endpoint offerings including Intelligence Threat Services, Cyber Security Training, Anti APT, Virtualization and  Storage Security, DDoS etc.

If their product portfolio are anything to go by, Kaspersky from its end has come up with different versions of products depending upon the need of the market, need of the customer and domain etc. In the consumer segment, the company has Kaspesky Antivirus which is their entry level product, second is Kaspersky Internet Security and the third is Kaspersky Total Security. Their products are available in the market as per the need of the customer and requirement. One other product in consumer portfolio is Kespersky Android Security.

On the other side of the enterprise segment, Kaspersky have to their credit solutions which work for SME’s as well as large enterprise in which they have entry level products, core and advance products again depending on the need and requirement of the customer.

Kaspersky have a strong GTM strategy as they have distributorship for B2C in VR Infotech, and for B2B market they have Comguard Infosol, SeaInfonet and eCaps. Under the same company have their platinum partner then gold and silver partners. Kaspersky this way around follow the decent hierarchy of GTM strategy.

Focusing more on their strategy in terms of training programmes for their partners and distributors Altaf Halde, Managing Director (South Asia) Kaspersky Lab, India shared, “We have office in Mumbai, and once in a month we orgainses refresher course for our existing partners who come in the batches and understand what new in the product portfolio than also we have got hands on training. Whenever new version released we call our partners or we go to their cities and we conduct online and onsite hands on training for the solutions also.”

“We believe training is one of the most important because which we are doing for our growth and to give better support and we are planning to continue this in the future.” he added.

Talking about their pricing strategy, Kaspersky have got a global pricing team sitting in the Headquarters that looks at the market condition as well as the economy.

“India comes into the emerging market category. In the emerging market, prices are much lower compare to a mature market like US. Today competition has grown up everywhere and everyone is looking for more market share but what we are looking is that we depending upon the case to case basis and level of our partner. We give them levy discount. So our strategy behind the pricing is all depend on the level and the demand of the customer”, Altaf added.

Arriving on the product roadmap for next one year, Kaspersky is planning to add on more and more features into their product line up as new threats are generating everyday like rensomware. Kaspersky  adding new feature for example have recently launched system watcher which protect  system and himself from these attacks.  Also, they are focusing on educating and spreading awareness about the threats not just for the corporate but also at the grass root level as school children.

Symantec is the global leader in cyber security and has witnessed growth in enterprise security revenue for the third consecutive quarter (1% year-over-year increase in enterprise security revenue) and expecting continued growth through FY17.

Given the significant growth in the number and nature of cyber attacks, businesses have started realizing the importance of cyber security. Gartner predicts that security spending will continue to grow in 2016 and revenue will reach $1.23 billion and the revenue from security services account for 60 percent by 2019.

Symantec believe it’s time to go on the offensive, leveraging the next generation of both threat and information protection technologies to fight increasingly sophisticated adversaries. Assuming this aggressive, offensive posture entails keeping adversaries out; protecting the valuable information that’s inside; continuously gathering and applying intelligence to gain an advantage; and providing comprehensive incident response and forensic support if a breach does occur. Symantec is the only company with the proven expertise to engage across all four fronts.

Shrikant Shitole, Magaing Director, Symantec,India said, “We already operate the world’s largest civilian threat intelligence network.  No other company has as much insight (and in real-time) into the threat landscape as we do. Our unified security platform will build on this capability, bringing together the threat intelligence derived across our unrivalled install base, and applying big data analytics to give our customers more actionable insights to stay protected”

There is a lot of innovation taking place at Symantec and once customers see how company  using threat intelligence and analytics to get ahead of attacks they start to realize company  who can help them get more value out of their security strategy and reduce the complexity they face every day. As for example, Symantec’s Advanced Threat Protection (ATP). For any company already using Symantec’s endpoint security this new offering gives them an instant lift in defending against sophisticated attacks like the ones saw hit Sony and Target.

Symantec’s Internet Security Threat Report (ISTR), Volume 21

Enterprise security has seen increased demand spanning across all sectors. Symantec’s Internet Security Threat Report (ISTR), Volume 21, revealed that professionalization of cybercrime means that Indian organizations now need to brace themselves for repeated attacks with targeted organizations on the receiving end of two attacks on an average.  In 2015, one in four targeted attacks were aimed at businesses in the transportation and manufacturing sectors, while the BFSI sector continued to be targeted. Additionally, organizations in the public utilities and financial sector that were targeted once were likely to be being targeted at least two times more throughout the year.

“At Symantec India, while we continue our focus on sectors like BFSI, Telecom, Healthcare, Government, IT and ITeS that have traditionally been early adopters of security solutions, we are also seeing other sectors such as manufacturing and pharmaceuticals increase their focus on information security. Due to the amount of critical data, volume of endpoints and the vastness of the operations in the companies operating in these verticals, information protection continues to play a pivotal role,” Shrikant Shitole added.

Talking about their channel strategy, Symantec has always been a partner-led company, and it will continue to be even more with the renewed focus on information security. Their partners have played a critical role in driving business success and it is constant endeavor to nurture and sustain a synergetic relationship with them, especially with enhanced partner program Secure One.

At Symantec India, they transact across 200+ partners including GSI, SI, Tier -1 managed partners and unmanaged partners. As a strategy Symantec have identified the top 20 partners and work with them as managed partners to deepen relationship in terms of engagement and revenue. Company also have a longstanding relationship with core national partners and have been working closely with the Big 4 consultants in India.

Talking about Norton’s perspective and the consumer side, Norton’s focus is on the whole information Security. According to the company, the pain-point is the consumers don’t understand the need of security.

According to Norton, they do surveys every year. For the last two years, Norton has noticed the trend that consumer behavior is changing.  The devices that they use have changed.  Company did this mobile survey for India across 14+ cities, both tier one, tier two kind of cities, age group was 16 years and above. What comes out of it from the survey is that the access internet usage more through the mobile phones than versus the traditional PCs. The most important piece there was that they were willing to share information or willing to give permission to apps without paying too much attention into it.  So, 36% of people responded by saying that they do not understand or they do not even take any care while giving permissions to apps.  So, 40% of them gave access of their browsers, bookmark history, and their camera to apps.

Symantec’s Internet Security Threat Report (ISTR), Volume 21

Norton is not just offering security like an antivirus or an internet security but the vision what they are looking at ‘Security for everyone, security everywhere’.  Talking about their product portfolio, Norton have 3 latest product. One is Norton security, second is WIFi Privacy and Norton Online Family.

Symantec’s Internet Security Threat Report (ISTR), Volume 21

Ritesh Chopra, Country Manager, India, Norton by Symantec states, “We are the oldest antivirus company or a security company in the world.  Our vision is security for everyone, security everywhere.  We don’t want to offer security like an antivirus or an internet security or a 360 which is a tiered product. We are looking everybody should have the latest and the greatest.  Norton Security works across devices.  It works across operating systems.”

F-Secure Corporation is a cyber security and privacy company based in Helsinki, Finland. The company has 20 country offices and a presence in more than 100 countries, with Security Lab operations in Helsinki, Finland and in Kuala Lumpur, Malaysia. According to F- secure the Indian security software market is estimated to be around INR 1k Cr and is expected to grow at a CAGR of 10%. Frequent use of internet enabled systems and handheld devices are primarily driving the antivirus market growth in India. F secure foresees a bullish growth in this market because of the ever increasing sales of handheld computing devices, IoT etc.

Statistically arrived upon, the worldwide security software market is worth USD 21.4 billion as per a report by Gartner. Additionally, the consumer security software market is worth USD 5.1 billion and is expected to grow 3.2% annually in 2016-2019.

In India, much of this growth is driven by increased internet usage - be it personal or professional; education, entertainment, and work. With the constant onslaught  of cybercrimes and criminals, the antivirus market and spending towards it has burgeoned. It is probably witnessing the fastest growth in India.

The levels of apprehensions and doubts have gone down and be it consumers or enterprises or OEMS, all have comprehended the importance of antivirus solutions. As criminals and crimes get smarter by the day with every advancement of technology, it is only natural that more and more innovative systems, tools and solutions for mitigating threats and attacks will emerge.

Talking about their market strategy, They have big plans for the Indian market. F-Secure is looking to grow aggressively in the country by focusing on the corporate and SMB market. India is a rapidly growing market with so many activities happening lately, with the government’s Digital India initiatives shaping up and with the expansion of SMBs and startups. All these segments require strong security solutions and consultations – these are the core area of focus.

Amit Nath (Head of Asia Pacific (Corporate Business) India & SAARC – F-Secure said, “We are expanding into the Content Cloud space by providing a compelling range of solutions that are tailored to the needs of the Operator Community and this goes beyond Internet security. We believe in combining the best technical capabilities and consultation prowess to act as a real differentiator to its contenders. That’s our unique selling proposition”.

Given the nature of security attacks today, any security solution should be holistic and not limited to silos. With IoT, connectivity is everywhere today - from your washing machine to TV and also your camera to fitness device - anything can get hacked and are being hacked. Thus, security providers have to be up and ready for anything and build intelligent real time security practices in their offerings.

“We provide tools for scanning and are building tools into the network as well. Going forward, we will be using sensors in our offerings. We will be launching new products in B2B segment where we see huge growth in India and a greater interest by consumers to pay for their products. B2B players are the ones that want to pay for quality security products” he added.

F Secure has also ventured into services - F-Secure Cyber Security Services. At F-Secure Cyber Security Services, They work with their client on several levels to enhance security overall in the business and provide expert advice and ace testing and professional security services.

eScan is an internet security solution that provides virus protection to businesses and home SOHO users. Users can Download free anti-virus for best antivirus security. In their product portfolio arrives eScan and MailScan that encompass Anti-Virus, Anti-Spyware, Content Security, Anti-Spam and Network Intrusion Prevention solutions. They are incorporated in the USA with offices based worldwide.

MicroWorld's products cover the entire security spectrum, making it a one-stop solution for protecting all your information security assets. Over the years, MicroWorld has been redefining the Information Security landscape by developing innovative technologies and solutions. Company continued endeavor is to provide Futuristic Security Intelligence to computers; be it in an Enterprise, SMB, or for that matter, Home.

e-Scan clientele includes Government and Defense Organizations, companies in Telecom, IT & ITeS, Infrastructure, Finance and Educational Institutions worldwide. Many banking and financial institutions across the world, use their software to protect critical and sensitive data. Their products are also being used in several Schools, Universities, Hospital Networks, and Health Care Providers, globally. eScan is also sold worldwide through Large Format Retailers.

If one arrives on the subject of the size of the antivirus market according to e-Scan,  India becomes a 5000 crore plus market for antivirus segment which includes the SOHO, SMB and enterprise segments and is growing at CAGR 12-13%.The increase of mobile devices further increasing the scope of growth by manifold. With current internet population of more than 350 million India is 4 times larger than US market, however with only less than 20% internet users and among the security product users the penetration remains closer 20% for paid security users.

The recent drive towards digital India (that includes free wifi zones), Smart City project will open up much larger segment for security products.

The number of internet users in India grows every year so eminence of antivirus products is in demand. IT security needs of IT users belonging to various segments and verticals are growing rapidly. These solutions offer comprehensive protection against evolving IT security threats for enterprise, SMB, as well as home user segments.

The internet practice has become very essential in day to day life. However, inflated usage also brings with it the double edged risk of infecting the computer system with various kinds of malware, irreparably detrimental to the system. A malware is a program, which gets loaded in a computer through the internet or infected discs. A computer virus is a man-made program and has the tendency to replicate itself. Therefore, antivirus software is used to fight such viruses. It detects, prevents and removes viruses caused by a malicious program.

The analysts forecast that the Global Antivirus Software Package market to grow at a CAGR of 10.88 percent over the period 2013-2018.

e-scan total market share together would be approximately 7-8% of the total security market pie with a larger revenue share among SOHO and SMB users. With their recent strategic plans to strengthen the enterprise teams with sales and support staff across pan India, e-scan aims to reach equal revenue from both the enterprise and SOHO/SMB segments.

Symantec’s Internet Security Threat Report (ISTR), Volume 21

From the perspective of Security for Enterprise and Consumer remains largely differentiated in the form of attacks. Whereas, enterprises are vulnerable to APT and DDoS (Distributed Denial of Service ) attacks for financial gains by the fraternity of cyber criminals, individuals remain a smaller segment.

Consumers as individuals even to this day lack the basic awareness of protecting, privacy, data and do not follow best practices of security while doing financial transactions on e-commerce or banking sites. Whereas, Enterprises though have IT security policies, it needs to be updated and implemented strongly as one of the key pillars of business continuity.

“Anil Gupta, AVP, India sales, eScan said, “As a pure play security solution provider we have products and solutions for all verticals, however with the market trends our major focus remain in BFSI, IT/ITES, Education, Government, Education, Healthcare and Telecom segments. Our current deployment base with fortune 100 companies put us among the preferred vendor category among the enterprise segments looking for a robust security solution that is scalable, customizable and has a strong technical and pre sales support”.

Talking about their channel strategy Anil Gupta informed, “We have various partnership models across channel segments that addresses to the end user or SOHO / SMB channel segment we have more than 5000+ active channel partners across Pan India. We work closely with some of the key players among the SI segments from large scale deployments across India apart from strong tie ups with regional SI partners for local markets in India.”

India based Datalink Industrial Corporation established in 1988, are not into Enterprise Antivirus version right now but they are working on it and will launch the same in near future. Talking about consumer business, they already launched direct partnership program pan India so that the retailer/distributor can directly reach with them. With that program, Prodot made good partners as their distributors for antivirus and keep working on it.

Talking about their product portfolio, Company has a latest product ProDot Maximum Security. It The main utilities of this product are Parental Controls, System Cleaner, File Shredder, Duplicate File Finder, Task Manager, Virtual Keyboard, Password Manager, Start-up Manager, Rescue Disk etc.

Pramod Rajpal, Founder and MD, Datalink Industry, (Prodot) quips, “The number of internet users in India grows every year so quality antivirus products are in demand. These antiviruses’ provide comprehensive protection against evolving IT security threats for enterprise as well as home user segments, for various platforms such as Windows, Macintosh, Linux, and Android. Initially antivirus company entered Indian market with consumer retail products though their main focus is enterprise segment and then moved towards the smartphone market which showed exponential growth. ProDot Maximum Security is most trusted antivirus software working "behind the screen" with best defense mechanism.

India is among the top internet users now, and great opportunities are emerging. Competition is good, vendors will strive to make their products better and make better channel policies and will continuously work on the emerging threats, whether it be cyber threats or business threats.

Talking about their channel Strategy, Prodot have simple and strong Channel ecosystem. They have a large distribution network comprising of 18 branch offices in different states, with more than 600 distributors and 12,000 plus retailers across the country. This strong distribution channel makes their product easily accessible by end-users.

Quick Heal Technologies Ltd. (Formerly Known as Quick Heal Technologies Pvt. Ltd.) is a well known IT security Solutions Company. Quick Heal product is designed to streamline IT security management across the length and depth of devices and on multiple platforms. They are customized to suit consumers, small businesses, Government establishments and corporate houses.

Talking about their product portfolio; Quick Heal has their footprints in Consumer, Enterprise segment and end point security segment. In their enterprise segment, Quick Heal has Seqrite as a brand which is a one-stop solution for all enterprise security needs. With the UTM appliance as your first line of defense, your network is secure and employees can focus solely on productivity and business impact. On the other side of their consumer segment in mobile security, Quick Heal has 2 products. One is Total Mobile Security and Quick Heal Securance.

Abhijit Jorvekar, Executive Director and Sr. VP (Sales and Marketing) Quick Heal said, “We are the 30% market share holder in terms of antivirus segment. We are market leader in consumer and direct in lower level of SMB’s.”

Talking about their GTM strategy, Quick Heal is all channel driven company. Quick Heal has separate teams for both enterprise and consumer segment for their all product portfolio. Quick Heal has local distributor for every location having 36 branches on local and regional level.

“As our entire business comes from Channel ecosystem, we have 20000+ partners in consumer business programme. We have 1000+ partners who look after the enterprise, Government and education sector and we have 1000+ partners in mobile and endpoint security. So we focus more on our large partner ecosystems”, Abhijit added.

Looking forward to their future roadmap, Quick Heal has a target of 30-40% growth rate for next 12-18 months. Company has lots of planning in terms of their training programmes, tech support and their marketing strategy. Focusing on the their versatility, Quick Heal will continuously add new features in their product line up and array according to the needs and requirements of the customer and market.

The increasing complexity of attacks and the noticeably growing risk scenario requires solutions that can detect and prevent. This demand for technology doesn’t come cheap. Internet of Things is another reason for skyrocketing prices of the security products. The availability of open-source antivirus software poses a challenge to the growth of this market. The other reasons being rapidly changing customer requirements and increased cut throath competition among vendors that makes it impossible to engage in premium pricing but on the other hand also makes the availability of security solutions to customers at lower costs.

The overall anti-virus market in India is witnessing constant growth and it will only continue. Today, Internet is increasingly becoming an integral part of our lives, be it personal or professional; education, entertainment, and work. IT  users continue to increase the time spent online using wide range of digital devices such as smartphones, laptops, Tablets, to name a few that has led to a new conduit for cyber threats that are more sophisticated and targeted  causing irreparable damage to digital devices, the information stored in them as well as the networks. The need to protect networks and all related digital devices in it from evolving cyber security threats has led to an increase in the demand of IT security software.

There is a need for effective Data Loss Prevention software on each endpoint, gateway, and email server to prevent data infiltration. Additionally, Advanced threat protection is of prime importance as they facilitate organizations to uncover, prioritize and re-mediate advanced threats in the complex threat landscape. Backed by the smartphone boom in the country, mobile devices will continue to be attractive targets for cyber attackers owing to all the personal, confidential information they store and the ever switched-on mode. As more and more enterprises jump on to the BYOD and mobility bandwagon, mobile security and Managed Security Services has become critical for round-the-clock monitoring and management.