Shoppers Stop goes digital with sound-based contactless payments

Following in the footsteps of Digital India mission, leading fashion retailer, Shoppers Stop has partnered ToneTag, a proximity communications firm, to integrate and deploy ToneTag sound-based contactless payments at its stores.

This technology will use sound-waves from mobile phones to enable customers to make ‘cardless’, ‘cashless’ and ‘contactless’ payments at all 84 Shopper Stop stores spread across the country.

“Our collaboration with ToneTag is yet another step in the direction of digitising all our Shoppers Stop stores. Our paramount focus is to offer our customers a convenient, fast and enhanced shopping experience.

With ToneTag’s sound-based technology, our customers will now have multiple payment options for a smooth, fast and convenient shopping experience,” said Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd.

With ToneTag’s sound pay technology, customers can make secure payments within a matter of seconds and experience a faster check out.

“Shoppers Stop’s contribution towards digitisation has been exemplary. I am a strong believer that Shoppers Stop and ToneTag will continue to strive for best consumer experience by bringing great retail technology with simple user interface,” said Kumar Abhishek, CEO, ToneTag.

ToneTag’s technology uses audio signals or ‘tone tags’ for data exchange between devices. Payment instructions can be transmitted, using a sound signal, through a traditional phone line, without any additional hardware or software requirements or dependencies. This makes highly inter-operable and secure cashless payments possible from any mobile phone to another phone or computing device.