SMBs see scope in cloud payment model

SMBs are looking to migrate discrete workloads to the cloud to take advantage of the flexibility, predictability and cost savings offered by cloud payment models. They want to equip employees with much-needed productivity tools and solutions which can be accessed any time, any place via different devices.

AMI-Partners’ upcoming 2015 India Small & Medium Business ICT and Cloud Services Tracker Overview shows that higher proportions of SMBs are adopting multiple cloud services rather than single-point cloud solutions. Service bundling will take on increasing significance going forward.

India SMBs are showing interest in on-demand accounting, ERP and CRM solutions, if offered at the right price and bundled with essential services of interest to the firms.

“However the success of cloud solutions bundling will largely depend on how vertical industry insights can be combined with horizontal cloud technologies” says Partha Sarathi Sengupta, Associate VP at AMI-Partners.

Cloud adoption may differ within verticals due to industry-specific focus, yet the triggers for adoption remain similar. Businesses within the BFSI and Manufacturing verticals may choose different implementation paths because of their emphasis on security, privacy and factory legacy system respectively.

Most SMB customers are in fact turning to cloud service providers expecting them to be experts at selecting the right cloud services for their businesses. This is a key advantage for cloud service providers; it gives them ample opportunity to talk to customers, understand business specific needs and engage with them to sell cloud services.