Snapdeal buys Letsgomo

Snapdeal has recently announced acquisition of mobility solution company Letsgomo Labs for an undisclosed sum.

"Over 75% of our sales now come through mobile platforms, and the Letsgomo team becoming part of our family will further propel our efforts in this direction," Snapdeal co-founder Rohit Bansal said in a statement.

Letsgomo Labs develops applications and provides solutions around mobile experiences, strategy and websites for companies in Silicon Valley, Europe and India. Letsgomo Labs has a 76-member team.

"We strongly believe that new-age technology innovations will happen here. Mobile will continue to drive e-commerce. We look forward to building world-class mobile technology at Snapdeal," Letsgomo co-founder Manav Kamboj said.

With the acquisition of Freecharge in April 2015, Snapdeal has become the largest m-commerce company in the country, the statement said.

About three weeks ago, Snapdeal acquired Martmobi that enables seamless connectivity with customers' existing back-end systems, in addition to a real-time analytics engine to improve conversions and user engagement.

"Mobile is one of our key focus areas, and in a span of just two years, the medium has proved to be one of the biggest growth drivers for the company," Bansal said.