Sony Celebrates Record Success at 2018 TIPA Awards

The highly renowned Technical Image Press Association has recognised Sony’s innovation and performance in the digital imaging industry with a record six TIPA awards.

BEST MIRRORLESS CSC EXPERT FULL FRAME: a7 III

Sony’s unmatched innovation within the image sensor space is at the forefront of the new A7 III, as it features a brand new 24.2MP back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15-stops of dynamic range at low sensitivities.

By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps with either mechanical shutter or silent shooting, diverse 4K video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.

BEST MIRRORLESS CSC PROFESSIONAL HIGH RES: a7R III

Thanks to an evolutionary leap in image processing power and efficiency, the full-frame A7R III combines a high-resolution 42.4 MP¹ back-illuminated full-frame Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps with full AF/AE tracking, as well as beautiful image and 4K video quality, wide 15-stop dynamic range, high sensitivity with noise reduction of almost a full stop and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

BEST MIRRORLESS CSC PROFESSIONAL HIGH SPEED: a9

The most technologically advanced, innovative digital camera that Sony has ever created, the new a9 offers a level of imaging performance that is simply unmatched by any camera ever created – mirrorless, SLR or otherwise.

The full-frame camera offers many impressive capabilities that are simply not possible with a modern digital SLR camera including high-speed, blackout-free continuous shooting at up to 20 fps, 60 AF/AE tracking calculations per second, a maximum shutter speed of up to 1/32,000 second and much more. These are made possible thanks to its 35mm full-frame stacked Exmor RS CMOS sensor - the world’s first of its kind – which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras.

This unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front-end LSI that maximises overall performance. This industry-leading speed and innovative silent shooting are combined with a focusing system that features an incredible 693 phase detection AF points. Covering approximately 93% of the frame, the focusing system ensures that even the fastest moving subjects are reliably captured and tracked across the frame.

BEST CSC STANDARD ZOOM LENS: FE 24–105 mm F4 G OSS

This full-frame lens covers the commonly used 24 to 105mm focal length range, delivering outstanding G Lens™ imaging performance with the most lightweight design in its class, maximising its versatility and usability. Therefore, the FE 24-105mm F4 G OSS can be used for versatile shooting including landscapes, portraits, weddings and more. This lens also features fast, precise and quiet autofocus capabilities in both still and video shooting, making it an ideal complement for Sony’s extensive line-up of E-mount cameras.

BEST CSC TELEPHOTO ZOOM LENS: FE 100-400mm F4.5-5.6 GM OSS

The FE 100-400mm F4.5-5.6 GM OSS full-frame lens maintains the high standard of resolution that is the hallmark of Sony’s flagship line-up of G Master series lenses, while also offering incredibly fast, precise AF capabilities, a lightweight, portable design and a variety of professional functions and customisability.

It’s an exceptionally powerful photographic tool for a variety of enthusiast and professional shooters, particularly those that are commonly shooting sports or wildlife.

BEST SUPERZOOM CAMERA: RX10 IV

Featuring the world’s fastest AF acquisition time of 0.03 seconds and up to 24fps continuous shooting with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and an exceptionally versatile ZEISS Vario-Sonnar T* 24-600mm F2.4-F4 Large Aperture High-magnification zoom lens, the new RX10 IV model deliver an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate ‘all-in-one’ solution. 4Kmovie recording with full pixel readout and no pixel binning makes this powerhouse just as relevant to video shooters as stills photographers.