Supertron Teams Up with Web Werks for Digital Transformation Solutions

Web Werks Data Centres India appoints Supertron Electronics Pvt. Ltd. (VAD Venture) as its Value-Added Distributor in a strategic move to harness alliances and cultivate reseller-based partnerships, fueling Enterprise sales growth with digital transformation solutions. This announcement underscores Web Werks' commitment to expanding its market presence through strategic collaborations, as it seeks to enhance its distribution network and leverage the expertise of Supertron Electronics in driving sales within the Enterprise sector. The partnership signifies a key step in Web Werks' overarching strategy to fortify its position in the market and provide enhanced services through robust channel partnerships.

Supertron VAD's business thrives on exclusivity, with 70% of its operations being exclusive, underscoring this as a core strength. Consequently, all resellers and dealers are required to procure products solely from Supertron VAD within their designated territories. This exclusive arrangement forms a foundational aspect of Supertron VAD's business model, emphasizing the strategic advantage derived from maintaining exclusivity within defined regions.

Moreover, the company operates as a fulfillment center for resellers and System Integrators. Additionally, Supertron VAD's resilient supply chain system and nationwide presence serve as notable strengths.

“At Web Werks, we estimate that over 50% of our domestic enterprise revenues will be driven by the partner eco-system. I am delighted to announce the SupertronVAD venture as our value-added distributor to lead this effort. I am quite confident that with SupertronVAD, we’ll be able to build a world-class partner ecosystem in India & beyond. Organizations across industries are in the midst of digital transformation and looking to cloud solutions for business growth, utilising our solutions will help them to achieve cost savings, enhanced security, and agility for operations. With SupertronVAD, we aim to provide an end-to-end solution to organizations in their digital transformation journey.” Amit Agrawal, Chief Business Officer, Web Werks Data Centres India.

Since its establishment, Web Werks has been instrumental in propelling numerous organizations towards their Digital Transformation goals by offering a comprehensive suite of services, including Colocation, Cloud Computing, Networking, and Managed Services. Strategically positioned in India's major commercial hubs, Web Werks manages an expanding network of six advanced Tier III Data Centres in Mumbai, Pune, Delhi-NCR, Bengaluru, and Hyderabad, with additional facilities in the pipeline for Chennai and Kolkata.

Debraj Dam, Chief of Value Added Distribution, Supertron said “The India Data Centre Market size is expected to grow from USD 6.12 billion in 2023 to USD 10.89 billion by 2028, at a CAGR of 12.22% during the forecast period (2023-2028), and it’s fit in our natural progression in our growth journey to offering world-class Iron Mountain’s WebWerks Data Centres India solutions that include information management, digital transformation, secure storage, secure colo data centers, cloud services offerings to our CIB partner community in our Datacentre and software domain. It will further solidify our commitment to our partner ecosystems and their customer leadership position and also reinforce our position with our strong partner network in Asia Pacific and Middle East market demand to power their cloud journey through this partnership. With the WebWerks our partners will also be able to leverage Nutanix Hyper Converged Infrastructure (HCI) along with our other integrated solutions.”