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Will schemes bring festive smiles for partners?

Schemes and incentives play a vital role in company’s channel strategy. With fierce competition and a crowded market with a variety of products, it is essential for principal companies to engage with their partners on a continuous basis. Vendors believe that it is worth spending on channel partners as they push products off the shelves. Planning schemes and incentives for the channel partners is as good as advertising your products. IT vendors gear up their channel partners with new and innovative schemes during festive season. Not only for the channel partners, but festive season seems to be the best time even for customers—to walk into retail showrooms and avail heavy discounts and gifts with every purchase of PC and smart phones.