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NASSCOM hosts Second Edition of MarTech Confluence; reiterates increasing role of technology in marketing

Keeping in mind the growth of IT solutions in every step of marketing value chain, The National Association of Software and Services Companies (NASSCOM) recently organized the second edition of the MarTech Confluence 2016 at Hyatt Regency in Mumbai. With the theme, Marketing Technology: The Innovation that drives ROI, this year’s confluence focused on the need for digital solutions to meet the rapidly growing consumer demand and information technology’s role in facilitating the expectations and strengthening customer engagement.