rural-areas

Snapdeal to focus on rural areas, small towns

E-commerce major Snapdeal, which nets over 70% of sales from small towns, is betting big on rural markets and is actively assessing opportunities of partnerships for assisted e-commerce in remote areas. "Rural markets offer a huge untapped potential and we are assessing the opportunities of tie-ups for assisted e-commerce in rural areas very seriously. We also expect a majority of our new customers to come from hinterlands," co-founder and chief executive Kunal Bahl.