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E-grocers to expand portfolio to increase sales

Private labels in daily household, personal care and food products will be aggressively expanding their portfolio for higher margins. Several e-grocer players including BigBasket, LocalBanya, MeraGrocer and ZopNow have been selling their own brands in fresh fruits and vegetables segments, which account for 10-30% of their total revenue. By entering newer product categories such as staples and FMCG, these companies expect private-label contribution to go up to 40-50% by the end of this year.

By DQC Bureau