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LeEco has launched its ecosystem membership program in India, coupling with its "Made for India" Superphone Le 1s Eco. The announcement was made in collaboration with Eros Now, YuppTV and Hungama, at a packed event in Mumbai, along with youth heartthrobs Sidharth Malhotra and Jacqueline Fernandez. LeEco claims to redefine entertainment from Ordinary to Super with its ecosystem membership program.
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