Tanishq-Oracle Cloud Infrastructure partners to expand jewellry business

Jewellery brand Tanishq migrates its inventory management system to Oracle Cloud Infrastructure (OCI), including Oracle Database, Oracle Application Express (APEX), Oracle Web Application Firewall, and OCI Flexible Load Balancing. With real-time visibility into inventory levels and order fulfillment, Tanishq can meet the influx of customer demand and reduce its technology support costs by 30 percent to expand its jewellry business.

Tanishq, the jewellery business division of the TATA Group, has established in 1994. With a widespread network of 550 outlets encompassing Tanishq, Mia, and Zoya brands, Tanishq has gained a strong foothold in 260 cities across India. Meanwhile, Looking ahead, Tanishq aims to extend its presence and enhance its market share in the forthcoming five years.

Responding to the escalating customer demand for jewellery, Tanishq introduced the innovative Endless Aisle service. It empowers store managers to facilitate orders for products, including those not physically available in-store. To meet the surging customer requirements effectively, Tanishq migrated its system, built on the Oracle APEX low-code application development platform, to OCI (Oracle Cloud Infrastructure).

This migration granted Tanishq a unified and real-time inventory view across all its stores, enabling the company to satisfy customer demands promptly, optimize inventory management, and drive revenue growth.

Tanishq improving its inventory management to reach new heights in the Jewellry business

“At Tanishq, we take great pride in offering an unparalleled retail experience taking into consideration our customer’s unique needs and preferences. With the rapid growth in our business, we needed better scalability from our inventory management system. With OCI and Oracle APEX, we can scale up easily and transform our inventory tracking and order fulfillment process enabling us to reduce operational costs. Previously, we operated with a time-consuming manual process that could take up to a few days to generate an inventory report. It severely hinders our ability to offer our customers more products,” said Srinivasan K, Head of Information Technology, Tanishq.

With Oracle Web Application Firewall, Tanishq protects its business against unwanted internet traffic and OCI Flexible Load Balancing. It allows to distribute network traffic equally during peak demand across its 500 stores. Through Oracle Support Rewards, Tanishq estimates substantial CAPEX and software support cost savings of up to 30 percent. Furthermore, It supports the company’s future expansion plans. Oracle APEX, a no-cost capability provided with Oracle Database. It enables Tanishq to manage changing demand for its Endless Aisle service by adding compute and storage resources; likewise, scaling back down when it is no longer necessary.

“Retail organizations face the fundamental challenge of modernizing their technology stack. Meanwhile, looking for ways to compete more effectively and develop innovative solutions for their customers. We look forward to continuing our collaboration with Tanishq to help them improve efficiency, lower costs, and drive growth,” said Kapil Makhija, vice president, of Technology Cloud, Oracle India.