Tata Docomo partners India’s biggest Open Air Live Concert Series

Tata Docomo has partnered with India’s Biggest Open Air Live Concert Series “Alive India In Concert” in Bangalore. In its third season, the concert is a 3-and-a-half month musical extravaganza co-presented by Tata Docomo that will feature some of the biggest names in the Bollywood Music Industry like Arijit Singh, Kunal Ganjawala, Javed Ali, Hariharan, Usha Uthup along with international performers like Kiriaka.

With this innovative association, Tata Docomo aims to reach across to youth of the country who are passionate about music and have mobile internet embedded in their lifestyles. They can also visit Tata Docomo’s live 3G experience zones set up at the venue of the concert and experience the exceptional and superfast 3G services offered.

To amplify this association, Tata Docomo announced the launch of a special Recharge Coupon (RC) 255 for its customers across Bangalore. High value 3G recharge of 255 provides 1.5 GB of superfast 3G data for 30 days to its customers in Bangalore. It delivers seamless connectivity along with the freedom to download breakfree music/videos on the go, with its superior 3G network.

While speaking on the occasion, Ashok Ghose, head, Mobility Business Unit, Karnataka and Kerala, Tata Docomo, said, “It is a pleasure to be associated with India’s Biggest Open Air Live Concert Series as it gives us a chance to connect and communicate with around 1 Lakh youth audiences who are expected to actively engage at the event, everyday. Today, music and mobile internet have become so much a part of youth culture and this association gives us an ideal connect to tap the interests of the youth audience in the country while showcasing our superior 3G offerings. RC 255 is another step in our broader business strategy which aims at enhancing our relationship with our target audience and focus on their needs and demands.”

RC 255 is an initiative by Tata Docomo for the young minds that are fast approaching the unconventional means of communication. It has been observed that around 92% of the millennials in Bangalore use social networking websites to communicate with their family and friends with Facebook being the most preferred. These trends are the main focus area for Tata Docomo to build their products and services on which ensures customer satisfaction.