TechnoBind and AMI Announce Strategic Tie-up to Tap Indian Storage Market

TechnoBind, India's first specialized distributor for data and associated domains, announced an exclusive tie -up with American Megatrends India (AMI­) to distribute its StorTrends line of data storage offerings.

AMI's StorTrends brand comprises the entire range of storage offerings, starting from the affordable all-flash, hybrid and spinning disk storage arrays. Through this partnership, the companies are tapping into the vast low-end storage market by offering feature-rich and cost-effective solutions for the growing storage requirements of customers.

StorTrend range of products from AMI come packed with unique features such as reduplication, compression and guaranteed SSD endurance at an extremely affordable price, catering to the growing demands of small, medium and large businesses alike.

"The storage market has now been segmented clearly into high-end and low-end with the advent of software-defined storage. With this exclusive tie-up, we will be able to leverage the strong brand equity that AMI enjoys in the market along with their strong product offering. Now, we will be able to help our partners address opportunities which they were getting stuck because of their positioning of the traditional storage players," said Prashanth G J, CEO at TechnoBind.

For TechnoBind's channel partners, this offers an opportunity to position themselves differently from the traditional storage players. They will now be able to provide storage solutions that do not compromise on basic feature or functionality and yet give the best 'dollar per GB' to customers. The partner community can leverage on the new market opportunity emerging out of a radical shift that is happening in the storage market.

"With TechnoBind's distinctive strength in data storage and related technologies, we believe that our products and offerings can rapidly make inroads into the untapped market segments. With their strength, TechnoBind will take StorTrends to enterprise market segments to make our solution spread and produce a desired market space for our newer products and solutions,"said Sridharan Mani, CEO and Director at American Megatrends India Pvt Ltd.