These things Adobe’s Kulmeet Bawa should look at

Adobe has recently  announced the appointment of Kulmeet Bawa as managing director for South Asia, taking over from Umang Bedi, who has joined Facebook India. Kulmeet will report to Paul Robson, president of Adobe Asia Pacific and will begin his role on 24 June 2016.

“Kulmeet has been instrumental in accelerating Adobe’s momentum in the Indian market, in particular in the enterprise market, which has seen exponential growth over the past two years. Under Kulmeet’s leadership, we are confident that Adobe India will continue to grow and deliver the best possible experiences for our customers,” Robson said.

Kulmeet currently serves as the head, Sales for Adobe in India where he has focused on expanding the company’s footprint across verticals, specifically in digital marketing business. Kulmeet has a strong track record of driving enterprise account strategies as well as helping orchestrate business transformation for organisations across industry segments.

After his appointment, many channel partners have shared their views and expectations across social media. Based on their feedback on Adobe’s current channel policies, DQW shares a collective feedback and tells what the Adobe’s new boss should look at immediately:

The first and foremost should be creating a new set of channel policies for the Indian market. That should also include addressing the issues related to their distribution model.

Adobe should look at integrating their Enterprise and Channel as both work independently

Promotions for Adobe is most needed as all discounts are over now full price in play now

The Adobe resellers also want to know what is the impact on renewal business due to price increases as channels are not able to renew all orders

Adobe needs to maintain price equality among as Adobe store sells its Photoshop product at INR 6000 per year when channel sells at 5 times that price.