TP-LINK appoints Redington to distribute consumer, SoHo products in South India

TP-LINK announced their partnership with Redington in India for South Region. This effort is to explore vast untapped opportunities for the Indian market. The engagement would allow Redginton to deal with products from TP-LINK;  player in SOHO router market in India.

Redington as a Regional Distributor for south region will play key role in expanding TP-LINK’s business in this territory. Through technological advancements and the power of imagination, TP-LINK is continuing to grow, endlessly striving to achieve their goal of becoming one of the top 3 networking providers in the world. While continuing to develop their global market share, TP-LINK will never cease to promote opportunities to further advance through the world of networking and innovation.

“This tie up will assist TP-LINK to look deeper down into secondary markets where Channel fraternity opts for getting TP-LINK through some powerful distribution system. Redington over years proved this with many brands and TP-LINK is much happy to have them on Board. Redington to our opinion is amongst one of the much caring and friendly distributors and will add more value to the customers.” Said Atul Jain, Vice President – Channel Sales, TP-LINK India Pvt. Ltd.

Redington is a Distributor of over 100 International Brands in Information Technology products (PCs, PC building blocks, Networking, Software, Security and Enterprise Solution Products), Consumer and Lifestyle Products (Telecom, Digital Lifestyle products, Entertainment products and Digital Printing Machines) and relationship with major brands have been for years. As a group, Redingotn is present in India, Middle East, Africa, Turkey, Sri Lanka, Bangladesh and CIS Countries with revenue over 4.5Billion US Dollars during FY’14.

“This alliance is in line with Redington’s business focus of vendor expansion and will also enable Redington to offer additional products and services to its core partners,” said Anand Chakravarthy, President, Redington India. As per the news, Currently Redington will distribute TP-LINK’s Consumer & SOHO range to the limited Geographies Viz Tamil Nadu, Karnataka, Andhra Pradesh, Telangana & Kerala only.

This sign up would enable TP-LINK to get into addressing a denser chunk of southern geographies both Primary & Secondary Markets more effectively & much faster. Redington’s Networking Prowess and their strength to valuable Partners will add up big value to TP-LINK’s overall Consumer & SOHO Product lines.