VTEX partners with MoEngage to push innovation in the Indian market

VTEX, a provider of composable and complete platforms, has recently unveiled a crucial partnership with MoEngage, a customer engagement platform that leverages insights to offer superior customer experiences. The collaboration aims to provide B2C businesses with a powerful toolset to enhance their understanding of their customers and deliver exceptional journeys at every touchpoint. With VTEX's advanced capabilities and MoEngage's expertise in customer engagement, this partnership is poised to revolutionize the way businesses interact with their customers and drive innovation in the Indian market in this digital age.

VTEX and MoEngage have collaborated to transform the manner in which brands engage with their consumers in the constantly changing digital landscape. Their joint efforts aim to create long-lasting customer loyalty, fuel sustainable growth, and reshape the retail experience. By merging the power of data, technology, and innovation, VTEX and MoEngage are on a mission to revolutionize how businesses establish meaningful connections with customers, paving the way for personalized and impactful retail engagement that is sure to set a new standard in the industry.

Established in the year 2014, MoEngage has been revolutionizing the landscape of customer engagement through its cutting-edge product innovation and state-of-the-art proprietary technology developed in-house. With a strong presence in 35 countries, the company offers unparalleled regional support and guidance to its clients, enabling them to create unforgettable customer experiences. MoEngage has earned the trust of over 1,200 brands across the globe, who rely on the platform to elevate their customer engagement strategies and drive business growth. And now it will drive innovation in the Indian market.

Raviteja Dodda, Founder and CEO, of MoEngage, said, “We are very excited to partner with VTEX. At MoEngage, we have always enabled consumer brands to drive insights-led customer engagement, and this partnership with VTEX’s global enterprise digital commerce platform is in the same direction. Our AI-powered capabilities, coupled with VTEX’s low-code, composable platform, will not only help consumer brands provide delightful and personalized experiences across the customer lifecycle but also reduce maintenance and operational costs”. 

Yashdeep Vaishnav, Country Head, VTEX India, said, “In order to further strengthen our capabilities in customer experience management, we are thrilled to collaborate with MoEngage thus enhancing our digital commerce solution. By steering avenues to lead this fast-paced, ever-evolving retail sector, and harnessing MoEngage’s expertise, we are ready to make a significant impact on the e-commerce sector in India by providing cutting-edge solutions and global expertise to omnichannel retail companies. This partnership reaffirms our shared commitment to driving transformational growth in the industry”.